BBC Radio 4
BBC Radio 4 is a British national radio station which began broadcasting on 30 September 1967, 54 years ago. When it replaced BBC Home Service in 1967. It is owned and operated by BBC. BBC Radio 4 is the second most popular British domestic radio station by total hours. And its recorded the highest audience of 11 million listeners in May 2011. It broadcasts a wide variety of spoken-word programmes, including news, drama, comedy, science and history from the BBC's headquarters at Broadcasting House, London. BBC Radio 4 is funded by UK TV license fee and is not permitted to broadcast in any other country.
RAJAR
Demographic
- Age - Middle-aged
- Gender - Mostly male
- Nationality - White British citizens (men and women)
- Religion - Christianity
- Ethnicity - White British
Lifestyle
People with busy lifestyles such as 9-5 workers usually don't have time to sit down and catch up on the news. So listening to the radio is a great way for them to know about what is going on around them or just to listen to some music. It's a great way because they can just turn the radio on in the car and listen along while going to work. And usually people have a specific radio channel they always go to or keep on.
Spending Power
Listening figures RAJAR
Weekly reach in the UK 1st quarter 2020 (in 1,000 listeners) BBC Radio 4 ranked 2nd after BBC Radio 2. It got a total of 10,754 listeners weekly reach.
Structure of the days schedule
People aged 15-24 and 25-39 years are more likely to listen during breakfast and drive time, while those aged 55 years and over are most likely to listen in the mid-morning.
This could be the case because of technological convention. Radio has evolved greatly and is now available online. There has been an increase in Podcasts and streaming internet radio downloads. It is also available for listeners on demand.
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